• World News
  • Politics
  • Stock
  • Investing
  • Editor’s Pick
Time And Sales Reporter
Investing

Google’s Ad Tech Business Faces Uncertainty After Court Ruling

by admin April 18, 2025
April 18, 2025

On April 17 (Thursday), Judge Leonie Brinkema of the US District Court for the Eastern District of Virginia ruled against Google (NASDAQ:GOOGL) in the antitrust case concerning its advertising technology business, casting a shroud of uncertainty over the future of the tech giant’s online advertising business.

Brinkema will now need to determine what remedies to impose on Google to restore fair market competition. The plaintiffs sought to force Google to divest its Ad Manager, which includes the company’s publisher ad server and its ad exchange, to restore competition in the market. This outcome is far more likely following Judge Brinkema’s ruling.

This is a developing story happening alongside a similar case against Meta Platforms (NASDAQ:META), which is being sued by the Federal Trade Commission (FTC) for allegedly monopolizing social media through its acquisition of Instagram in 2012 and WhatsApp in 2014.

This trial against Google began in September 2024, and the plaintiffs in the lawsuit comprise the Department of Justice (DOJ) and attorneys general from eight states.

The plaintiffs argued that Google’s dominance in ad tech allowed it to charge higher prices and take a larger share of ad sales. They accused Google of stifling competition by controlling the technology used to place ads on websites across the internet.

The ruling against Google marks a significant step in one of numerous anti-competitive cases brought against Google in the past few years, both in the US and internationally.

It follows an earlier ruling in August 2024 in which Google was found to have an illegal monopoly in the online search market in the US. That case will move into the remedies phase next week, with a court date of April 21, 2025.

“This is a game-changer,” wrote Connecticut Attorney General William Tong, one of the plaintiffs in both cases. “As Judge Brinkema writes in her decision, Google was in direct violation of the Sherman Act by dictating how digital ads are sold and the terms under which its rivals can compete.

‘With this victory in hand, we can hopefully work now towards restoring a fair, free, and competitive digital advertising marketplace. This decision is the first step in opening up competition so that Connecticut businesses and consumers will pay less for advertising – and therefore less for goods and services. We will no longer be under the thumb of a gigantic multinational conglomerate.”

US District Judge Amit Mehta, who ruled against Google in the August 2024 case, has considered imposing structural remedies that could involve forcing Google to divest its Chrome business, although Google has argued divestiture would hurt consumers. Instead, the company has suggested allowing browser companies to have multiple default agreements with various search engines.

Regulators have been digging into various aspects of Google’s business, including its advertising technology, search practices and mobile operating system.

In addition to the current case, Google is also facing scrutiny from antitrust regulators in Europe, the UK and other jurisdictions. The outcomes of these cases could have far-reaching implications for Google’s business model and the tech industry as a whole.

Today’s ruling signifies a major development in the ongoing scrutiny of Big Tech’s market dominance, which echoes efforts to dismantle AT&T’s (NYSE:T) phone monopoly in the 1980s. The eventual outcome of that case led to AT&T’s breakup into seven independent enterprises, which laid the groundwork for some of today’s major telecommunications and internet services providers, including Verizon (NYSE:VZ) and Lumen Technologies (NYSE:LUMN). It also gave cable companies like Comcast room to expand into internet services.

Whatever outcome Judge Brinkema decides, the ruling could reshape the online advertising landscape and have far-reaching implications for both the company and the broader tech industry.

Securities Disclosure: I, Meagen Seatter, hold no direct investment interest in any company mentioned in this article.

Keep reading…Show less

This post appeared first on investingnews.com

previous post
Retirees ‘stunned’ as market turmoil over tariffs shrinks their 401(k)s
next post
Gold Price Hits New Record, Breaking US$3,300 for First Time

Related Posts

Editor’s Picks: Gold Faces Bumpy Week on Trade...

June 1, 2025

Top 5 Canadian Mining Stocks This Week: Adyton...

May 31, 2025

Appeals Court Grants Trump Temporary Reprieve on Tariffs,...

May 31, 2025

Ontario Backs Down on Key Bill 5 Provisions,...

May 31, 2025

1911 Gold Temporarily Suspends Operations at True North...

May 31, 2025

NVIDIA Rallies After Strong Q1, AI Demand Outshines...

May 31, 2025







    Stay updated with the latest news, exclusive offers, and special promotions. Sign up now and be the first to know! As a member, you'll receive curated content, insider tips, and invitations to exclusive events. Don't miss out on being part of something special.


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.




    Recent Posts

    • Breakouts, Momentum & Moving Averages: 10 Must-See Stock Charts Right Now

      June 1, 2025
    • Week Ahead: NIFTY Stays In A Defined Range; Moving Past This Level Crucial For Resumption Of Upmove

      June 1, 2025
    • ROBERT MAGINNIS: 9 signs Beijing’s Taiwan invasion may be imminent

      June 1, 2025
    • Iran condemns Austria over report on advanced nuclear weapons program

      June 1, 2025
    • Israel hostage deal in doubt as Hamas adds demands, US envoy calls terms ‘unacceptable’

      June 1, 2025
    • About us
    • Contact us
    • Privacy Policy
    • Terms & Conditions

    Copyright © 2025 timeandsalesreporter.com | All Rights Reserved

    Time And Sales Reporter
    • World News
    • Politics
    • Stock
    • Investing
    • Editor’s Pick

    Read alsox

    International Students Benefit the United States

    April 11, 2025

    Friday Feature: Spyrja Academy

    March 14, 2025

    Unpacking the Tariffs-Inflation Debate

    March 24, 2025