• World News
  • Politics
  • Stock
  • Investing
  • Editor’s Pick
Time And Sales Reporter
Editor's Pick

Cracker Barrel shares plummet after pushback on new logo, brand refresh

by admin August 23, 2025
August 23, 2025

Shares of Cracker Barrel Old Country Store plummeted roughly 10% on Thursday after the restaurant unveiled its new logo earlier this week as part of a larger brand refresh.

The new logo removes the image of a man leaning against a barrel that was prominently featured in the original, leaving behind just the words Cracker Barrel against a yellow background. The phrase “old country store” has also been removed.

The company said the colors in the logo were inspired by the chain’s scrambled eggs and biscuits.

Cracker Barrel’s new logo.Cracker Barrel

The change is part of a “strategic transformation” to revitalize the brand that started back in May 2024. Under that mission, Cracker Barrel’s brand refresh includes updates to visual elements, restaurant spaces and food and retail offerings.

Cracker Barrel said in March that the refresh will still maintain the brand’s “rich history of country hospitality” and “authentic charm that has made the brand a beloved destination for generations of families.”

“We believe in the goodness of country hospitality, a spirit that has always defined us. Our story hasn’t changed. Our values haven’t changed,” Chief Marketing Officer Sarah Moore said in a media release.

However, many social media users have criticized the new logo, especially those in conservative circles. The president’s son, Donald Trump Jr., amplified a post on Wednesday suggesting that the logo change was led by CEO Julie Felss Masino to erase the American tradition aspect of the branding and make it more general, as a way of leaning into diversity, equity and inclusion efforts.

Conservative activist Robby Starbuck added his commentary on Thursday, writing in a post on X, “Good morning @CrackerBarrel! You’re about to learn that wokeness really doesn’t pay.”

The company has a relatively small market cap of about $1.2 billion compared with other restaurant chains.

Customers have also complained on social media about the interior redesign of many Cracker Barrel restaurants, saying that the new decor favors a more sterile and modern style over its tried-and-true country feel.

On the restaurant’s latest earnings call in June, Masino said Cracker Barrel had completed 20 remodels and 20 refreshes. She said the company will be sharing more information about the remodeling initiative in September.

“Employees had given us great feedback about working in those newly remodeled and refreshed stores and guests continue to tell us that they’re lighter, brighter, more welcoming and they’re enjoying them,” Masino said on the call.

Cracker Barrel is not the only stock to see large swings based on political social media posts.

Earlier this month, shares of American Eagle soared after Trump posted that an ad featuring Sydney Sweeney, which faced significant social media pushback from the left, was “the ‘HOTTEST’ ad out there.”

Back in 2023, Anheuser-Busch InBev faced heavy criticism from conservatives after a collaboration between Bud Light and social influencer Dylan Mulvaney, who is transgender.

This post appeared first on NBC NEWS

previous post
Jackson scathing dissent levels partisan charge at colleagues after high-profile ruling
next post
Tech 5: Softbank to Invest US$2 Billion in Intel, Figure Seeks Nasdaq IPO

Related Posts

Target is eliminating 1,800 corporate jobs as it...

October 25, 2025

X-ray tables, hidden cameras: The tech in rigged...

October 25, 2025

Travis Kelce part of investor group aiming to...

October 24, 2025

Trump’s Argentina beef import plan will harm U.S....

October 24, 2025

Customers sue sneaker company On over shoes that...

October 21, 2025

Giorgio Armani group names longtime executive Giuseppe Marsocci...

October 18, 2025







    Stay updated with the latest news, exclusive offers, and special promotions. Sign up now and be the first to know! As a member, you'll receive curated content, insider tips, and invitations to exclusive events. Don't miss out on being part of something special.


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.




    Recent Posts

    • X-ray tables, hidden cameras: The tech in rigged poker games linked to the mob and NBA

      October 25, 2025
    • Target is eliminating 1,800 corporate jobs as it looks to reclaim its lost luster

      October 25, 2025
    • Trump admin accuses Hillary Clinton of stealing White House furniture as former first lady slams ballroom plan

      October 25, 2025
    • White House responds to reports Trump named new ballroom after himself

      October 25, 2025
    • Cruz ‘cannot support’ Trump’s Kuwait ambassador pick over Muslim Brotherhood remarks

      October 25, 2025
    • About us
    • Contact us
    • Privacy Policy
    • Terms & Conditions

    Copyright © 2025 timeandsalesreporter.com | All Rights Reserved

    Time And Sales Reporter
    • World News
    • Politics
    • Stock
    • Investing
    • Editor’s Pick

    Read alsox

    Today at 8:00 AM ET: Discussing the Federal...

    March 11, 2025

    Small-business AI use is lagging, but one firm...

    June 26, 2025

    Nvidia results spark global chip rally

    May 30, 2025